Strategies to Improve Employee Professionalism in the Protocol and Leadership Communication Section Regional Secretariat of the City of Bandar Lampung

Abstract

This study aims to analyze strategies for improving employee professionalism in the Protocol and Communication Section of the Regional Secretariat of Bandar Lampung City. In the context of bureaucratic reform and regional autonomy, the effectiveness of government personnel plays a crucial role in enhancing public service quality. Using a descriptive qualitative approach, this study collects data through observation, interviews, and documentation. The findings reveal that low employee professionalism stems from limited participation in protocol training, weak work discipline, and ineffective communication in coordinating official events. To address these challenges, several strategic measures are proposed, including competency-based recruitment, continuous training programs, a performance-based reward system, and the enforcement of work discipline through an E-Kinerja-based evaluation policy. These findings have significant implications for enhancing public service effectiveness within local government institutions. By prioritizing investment in human resource development, local governments can foster a more professional and accountable governance system.