DYNAMICS OF LAW ENFORCEMENT OF INTELLECTUAL PROPERTY RIGHTS IN THE ERA OF GLOBALIZATION

Abstract

This study examines the dynamics of Intellectual Property Rights (IPR) law enforcement in the era of globalization characterized by the development of digital technology, cross-border trade, and increasing innovation-based economic activity. Globalization has made IPR a strategic economic asset, but at the same time, it has given rise to various forms of violations such as digital piracy, trademark counterfeiting, patent infringement, misuse of industrial designs, and infringement through digital platforms. This study aims to analyze changes in IPR protection patterns, identify dominant forms of violations, examine the dynamics of law enforcement in Indonesia, and examine the challenges and role of the government in strengthening IPR legal protection. The method used is normative juridical with a statutory, conceptual, and case approach through a literature study of primary, secondary, and tertiary legal materials. The results of the study indicate that IPR law enforcement in Indonesia has an adequate normative basis, but its implementation is still hampered by technological developments that are faster than regulations, low IPR literacy, weak marketplace supervision, limited apparatus resources, and the complexity of digital evidence. In conclusion, IPR protection in the era of globalization requires legal harmonization, strengthening inter-agency coordination, digitalization of services, public education, and international cooperation to be able to encourage innovation and national competitiveness in a sustainable manner.