Strategy for Escalating Employee Performance through Communication Improvement and Work Motivation at the Public Relation and Protocol in Gorontalo Province

Abstract

The purpose of this research is to find out, analyse, and examine how to improve communication and motivation as an effective strategy to improve employee performance at the Public Relations and Protocol Bureau of Gorontalo Province. In this research, the author used qualitative data analysis with a descriptive approach. Data collection methods in this research are observation, interview, and documentation. In general, the results of this study are as follows: 1) Communication improvement is an effective strategy to improve employee performance in the Public Relations and Protocol Bureau of Gorontalo. The existing communication as a whole has been running effectively, but communication related to tasks needs to be improved. 2) Increasing work motivation is an effective strategy to improve employee performance at the Public Relations and Protocol Bureau of Gorontalo Province. Motivation in the Public Relations and Protocol Bureau of Gorontalo Province as a whole has gone well, although there are still perceptions of informants who state that the physiological needs of employees need attention, especially regarding the provision of incentives.