THE IMPACT OF PRODUCT QUALITY AND CONSUMERS SATISFACTION ON COSTUMER LOYALTY OF MOOKIES BAKERY DURING COVID-19 PANDEMIC
Keywords:
Product Quality, Consumers Satisfaction, and Costumers Loyalty, Covid-19.Abstract
This research aims to find out whether product quality and consumers' satisfaction had an effect on Universitas Bandar Lampung students' Costumers Loyalty of Mookies Bakery or not. The samples which are used in this research are 50 students who are customers of Mookies Bakery. The analysis method which is used is multiple linear regression analysis. The result of this research is both Product Quality and Consumers Satisfaction have positive impacts on Costumers Loyalty. The conclusion of this research is that the researchers hope that Mookies Bakery can maintain their good Product Quality and Consumers Satisfaction to maintain and improve the Consumers Loyalty of Mookies Bakery on Universitas Bandar Lampung students.
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