Enhancing Visitor Satisfaction in Tourism Destinations: The Effects of Attractions, Facilities, and Service Quality

Abstract

This study investigates the effects of tourist attractions, facilities, and service quality on visitor satisfaction at tourism destinations. A quantitative approach was applied using questionnaires distributed to 50 respondents selected through purposive sampling. Data were analyzed using validity and reliability tests, multiple linear regression, and hypothesis testing with t-tests and F-tests. The results show that tourist attractions significantly influence visitor satisfaction, while facilities have no significant partial effect. Service quality significantly affects visitor satisfaction. Simultaneously, tourist attractions, facilities, and service quality significantly influence visitor satisfaction.These findings indicate that visitor satisfaction is associated with the attractiveness of experiences and the quality of services provided, while the availability of facilities alone does not necessarily determine satisfaction. The findings provide implications for destination managers to improve visitor experiences and satisfaction.