A. Gunawan, A. R. P. Barusman, S. A. Mega, and W. P. Sari, “THE ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY : (The study of Merry’s Cake Lampung)”, Management, Business and Social Sciences, vol. 1, no. 1, pp. 16–25, Jan. 2023.