Journal of General Business, Innovation and Entrepreneurship

AN ANALYSIS OF HUMAN RESOURCE DEVELOPMENT AT THE PERSONNEL AND HUMAN RESOURCE DEVELOPMENT AGENCY OF BANDAR LAMPUNG CITY

2025-06-10T12:08:16+08:00

This study examines the efforts of Human Resource Development (HRD) at the Personnel and Human Resource Development Agency of Bandar Lampung City. Using a qualitative descriptive method, the research aims to explore and describe the current condition of HR development within the agency. Data were obtained through field interviews and document analysis. The findings show that HR development in the agency includes several aspects: (1) Education, where there are still employees whose highest level of education is senior high school; (2) Training, which has been implemented but not all employees participate in it regularly; and (3) Skills, where most employees demonstrate adequate work competence, although it has not yet reached an optimal level. Supporting factors for HR development include: (1) opportunities to pursue formal education, (2) access to training programs, and (3) individual motivation for self-improvement. However, several inhibiting factors were also identified, such as: (1) the relatively low educational background of some employees, (2) the lack of supporting facilities and frequent power outages that disrupt work processes, and (3) limited educational assistance for employees who wish to continue their studies. This study highlights both the progress and challenges of human resource development within the agency and provides insights for future policy improvements.

HOSPITAL PERFORMANCE ANALYSIS USING BALANCE SCORECARD

2025-06-11T12:42:36+08:00

This study aims to analyze the performance of RSIA Santa Anna Telukbetung using the Balanced Scorecard approach. This study applied the qualitative grounded theory method with data collection through in-depth interviews, participatory observation, and analysis of hospital documents. The results showed that the financial performance of RSIA Santa Anna in the 2020-2022 period was generally in good condition, with satisfactory liquidity, profitability, and cost recovery rate ratios, although the solvency aspect still needed to be improved. From a customer perspective, the patient retention rate shows a positive performance with an average of above 100%, while customer acquisition is still low with a rate of only 18%. Customer satisfaction is generally considered quite good based on the five main dimensions of service. From an internal business process perspective, most indicators showed achievements in accordance with the standards set out in Permenkes Number 1171 of 2011, although the Bed Occupancy Rate (BOR) has not yet reached the recommended ideal number. The learning and growth perspective also showed good results, reflected in the high proportion of permanent workforce, the implementation of regular training that covers almost 38% of employees per year, and the high level of job satisfaction as a result of attention to employee welfare and professional development.

THE INFLUENCE OF GOOD GOVERNMENT GOVERNANCE AND IT KNOWLEDGE MANAGEMENT ON THE PERFORMANCE OF EMPLOYEES OF THE REGIONAL OFFICE OF THE MINISTRY OF LAW AND HAM LAMPUNG

2025-06-11T14:35:53+08:00

This study aims to analyze the impact of Good Government Governance (GGG) and IT Knowledge Management on employee performance at the Regional Office of the Ministry of Law and Human Rights in Lampung. The background of this research is based on the increasing importance of implementing good governance principles and information technology knowledge management to enhance organizational efficiency and effectiveness. The study employs a quantitative approach using multiple linear regression analysis, with data collected from 40 employees at the office. The results indicate that both Good Government Governance and IT Knowledge Management significantly influence employee performance. The regression analysis reveals that the beta coefficient for Good Government Governance is 0.308, while IT Knowledge Management has a beta coefficient of 0.324, suggesting a strong positive relationship between these variables and employee performance. These findings highlight the critical role of governance principles and technological knowledge in improving work quality, accountability, and efficiency in public sector organizations. The study contributes to the existing literature by providing empirical evidence on the importance of integrating governance and knowledge management strategies in government institutions. The implications of this research suggest that policymakers should focus on strengthening governance mechanisms and IT infrastructure to foster a more productive and accountable workforce.

THE EFFECT OF LEADERSHIP, MOTIVATION AND TRAINING ON EMPLOYEE PERFORMANCE AT PT PERTAMINA GEOTHERMAL ENEGY TBK, ULUBELU – LAMPUNG

2025-06-11T14:41:50+08:00

This study aims to determine the effect of leadership, motivation and training on employee performance at PT Pertamina Geothermal Energy Tbk, Ulubelu - Lampung. This study is based on the current era of globalization that is developing in the increasingly diverse service sector for the welfare of society by paying attention to human resources (HR) in a company. Especially on company performance which greatly affects the size of the profits obtained by a company, therefore the company must be able to manage human resources well so that employees produce good performance for the company. The results of this study indicate that 1.) leadership has a positive and significant effect on employee performance. 2.) motivation has a positive but not significant effect on employee performance. 3.) training has a positive and significant effect on employee performance. 4.) leadership, motivation and training simultaneously have a positive and significant effect on employee performance. To achieve optimal performance, leaders need to provide comprehensive information regarding work implementation instructions and the company's vision. This is important so that employees feel more focused and involved in their respective tasks. In addition, attention to employee career development is crucial, because it can provide additional motivation in completing job responsibilities. By facilitating training that is appropriate to the qualifications of each position, organizations can significantly improve employee performance, so that employees are able to meet the targets set by the company. This approach creates synergy between individual development and organizational goals, which ultimately contributes to mutual success.

THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON STUDENTS' DECISIONS TO CHOOSE A BUDDHIST EDUCATION STUDY PROGRAM AT STIAB JINARAKKHITA LAMPUNG

2025-06-11T14:45:24+08:00

In the era of globalization that continues to develop today, the use of the internet has become common and is no longer foreign to the world community. Almost everyone now knows and uses the internet, which is able to connect millions to billions of users in various parts of the world. This study aims to examine the influence of social media marketing and brand image, both simultaneously and partially, on the decision to choose. The method used is a quantitative descriptive approach with multiple linear regression analysis techniques. The results of the study show that individually, the variables of social media marketing (X1) and brand image (X2) each have a positive and significant impact on the decision variable to choose (Y). Simultaneously, both variables also contribute significantly to influencing students' decisions.