DITA, N. L. K. Strategic Business Formulation for Sales Growth: An Integrated SWOT and Marketing Mix Approach. Journal of Contemporary Business and Human Resources Management, [S. l.], v. 1, n. 2, p. 197–211, 2026. DOI: 10.36448/cbm.v1i2.284. Disponível em: https://journal.ubl.ac.id/index.php/CBM/article/view/284. Acesso em: 7 nov. 2026.